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LIMINI · The brief-to-launch diagnostic

How much of your time is lost to the back-and-forth?

The problem isn't effort. It's order.

Half the team, twice the volume, and every campaign still goes round the loop. The claims aren't clear at the brief, so the bold creative gets compromised into a safe one. Legal sees the work last, so the launch date slips. These nine quick questions show where in your process the time is wasted, and what to change first to win back capacity.

If your process is already ahead, it will say so.
9
questions, two to three minutes
2
scores: how well your claims and standards are held, and where your guardrails get checked
0
sign-up. Nothing is stored on our servers.

What you'll get

  • Two scores plotted the moment you finish.
  • The places your process leaks time, ranked by what they cost: legal hours, days to market, ideas lost.
  • What already works, so you don't lose it in the fix.
  • A permanent link to your result. It carries your answers and nothing else.

How it works

  1. 1Answer nine questionsAbout two to three minutes, on how a campaign moves from brief to launch in your organisation, in every market.
  2. 2See both scores instantlyScored the moment you finish, showing where the time and the bold work are being lost.
  3. 3Keep or share the linkA permanent result. Send it to whoever owns the fix: anyone who opens it sees exactly what you see.
If your process is already ahead, it will say so.

Built from GWI audience insight, brand evidence and 14,000 laws tracked across 50 markets. Figures from LIMINI client deployments, September 2026.