About us

Who we are

LIMINI is the end-to-end AI marketing operating system and transformation partner for enterprise brands in regulated industries, helping marketing teams make bold, compliant work and push it to market faster.

LIMINI runs the whole marketing workflow, from audience insight to campaign review, with GWI audience insights, your marketing frameworks and claims substantiation built in, so legal and R&D can spend their time on the judgement calls that need them.

We are Women Owned and a certified B Corporation.

What we believe

What we believe

The most valuable marketing asset in any organisation is what it already knows: its brand standards, cleared claims, evidence and the experience of its people. Most of that knowledge sits in separate teams, tools and folders, and reaches work too late to shape it.

With LIMINI, that knowledge shapes the idea from the beginning. Marketing becomes:

  • Bolder
  • More confident
  • Faster
  • Easier to scale across markets
  • Compliant from the start
Our team

Proudly

Women OwnedCertified B CorporationISO 27001 certifiedSOC 2

Chosen by changemakers

NikeMedtronicEDFAllianz
WSL Football

Our team

LIMINI’s team has spent decades in the global enterprise roles our clients hold today.

Our board and advisers bring leadership and expertise from the World Federation of Advertisers, Cannes Lions, WSJ, Meta and Perplexity.

Maddy CooperFounder & CEO
Rachael RainbowChief Operations Officer
David Wheldon OBENon-Executive ChairPresident of the World Federation of Advertisers
Jamie BarnardExecutive PartnerFormer Global General Counsel, Unilever
Andy KeetchManaging Partner
Paul TreanorManaging Partner
Cameron BluntHead of Engineering

Advisers

  • Atoshi GeorgeScientific LeadFormerly Head of Scientific, L’Oréal
  • Catherine RhindMarketing General CounselFormerly Global GC, Unilever
  • Laura HoldenLegal Operations LeadFormerly Unilever, Barclays, Diageo
  • Tom FleuriotLegal OperationsFormerly Legal Director, Reckitt
  • Gerry D’AngeloBoard AdviserFormerly Procter & Gamble, Mondelēz
  • Josephine AndrewsBoard AdviserCo-founder, The Thought Partnership & Brands & CultureFormerly WSJ, Dow Jones
  • Charlotte WilliamsBoard AdviserCo-founder, The Thought Partnership & Brands & CultureFormerly VP Cannes Lions
  • Giles CrownBoard AdviserWinston Taylor, formerly Taylor Wessing
  • Rosie AllimonosConsultantCo-founder HERA MEDIAFormerly BBC, Meta, YouTube, BAFTA
  • Craig HepburnAI Implementation ConsultantPerplexity fellow. Former Head of Digital UEFA
  • Edward GlanvilleBoard AdviserEditorial Director, New Scientist

LIMINI is backed by the following partners

ArquitisOberonSouthEast Angels

See what brave, compliant marketing really looks like.