About us
Who we are
LIMINI is the end-to-end AI marketing operating system and transformation partner for enterprise brands in regulated industries, helping marketing teams make bold, compliant work and push it to market faster.
LIMINI runs the whole marketing workflow, from audience insight to campaign review, with GWI audience insights, your marketing frameworks and claims substantiation built in, so legal and R&D can spend their time on the judgement calls that need them.
We are Women Owned and a certified B Corporation.
What we believe
The most valuable marketing asset in any organisation is what it already knows: its brand standards, cleared claims, evidence and the experience of its people. Most of that knowledge sits in separate teams, tools and folders, and reaches work too late to shape it.
With LIMINI, that knowledge shapes the idea from the beginning. Marketing becomes:
- Bolder
- More confident
- Faster
- Easier to scale across markets
- Compliant from the start
Our team
LIMINI’s team has spent decades in the global enterprise roles our clients hold today.
Our board and advisers bring leadership and expertise from the World Federation of Advertisers, Cannes Lions, WSJ, Meta and Perplexity.







Advisers
Atoshi GeorgeScientific LeadFormerly Head of Scientific, L’Oréal
Catherine RhindMarketing General CounselFormerly Global GC, Unilever- Laura HoldenLegal Operations LeadFormerly Unilever, Barclays, Diageo
Tom FleuriotLegal OperationsFormerly Legal Director, Reckitt
Gerry D’AngeloBoard AdviserFormerly Procter & Gamble, Mondelēz
Josephine AndrewsBoard AdviserCo-founder, The Thought Partnership & Brands & CultureFormerly WSJ, Dow Jones
Charlotte WilliamsBoard AdviserCo-founder, The Thought Partnership & Brands & CultureFormerly VP Cannes Lions
Giles CrownBoard AdviserWinston Taylor, formerly Taylor Wessing
Rosie AllimonosConsultantCo-founder HERA MEDIAFormerly BBC, Meta, YouTube, BAFTA
Craig HepburnAI Implementation ConsultantPerplexity fellow. Former Head of Digital UEFA- Edward GlanvilleBoard AdviserEditorial Director, New Scientist


